On balance, what are the biggest
challenges and benefits to the music industries that come from digital
communication and distribution?
Challenges:
Due to illegal downloads, there is a decrease in the sale of physical audio.
Due to illegal downloads, there is a decrease in the sale of physical audio.
Copyright issues
Peer
to peer sharing
Since
music is linked to social network, contents has the ability to go viral in a
short span of time.
Music
has a low reproduction cost of music and distribution.
Digital
distribution equal quick and easy downloads, so if I hear something that I
like, I can have in on my PC in no time, free or paid for.
The
power of social networks and online music communities is increasing as word of
mouth has become a powerful promotional tool and the digitized files can be
easily be shared online and this enables viral promotion of both professional
and amateur recordings equally.
Online
we get more information about music previews, video previews, interviews and
promotions.
Fans
can interact easily with creators through their personal accounts.
Benefits:
Digital communication leads to an increase in the visibility and knowledge of audience
Do current laws adequately address
the affordances of digital media (ie do they account for what web media can
actually do compared to analog media forms 20 years ago)?
Yes,
to some extent.
P2P
networks are almost impossible to monitor for individual copyright breaches due
to the decentralized nature which developed after the case of Napster.
In
comparison 20 years ago in the analog era music could be shared by the recording
of a tape however much like the Star trek video tape example given by Tama in
the film lecture, the quality quickly degraded with each generation of
recording. This is because nowadays, there is many tutorials available online
to help amateur create good quality production.
Is radio a dying form in the face of
iPods, iPhones and a million other devices capable of playing personalised
musical playlists?
The
number of people listening to radio is eventually decreasing but radio is not a
dying form yet as with the advent of digital radio and stations being able to specialize
more to suit the audience, radio will always have a place in people’s lives
especially for news, sport and as a background distraction.
People
are more exposed to different cultures and prefer certain types of music and
hence they would listen download and listen to their favourite music on their iPods
or iPhones and other devices.





